Using an antenna for TV
Antennas aren’t only for grandma’s boob pipe any longer: 19.3 % of all US TV homes get their television fix from no-cost over-the-air broadcasts, in accordance with a fresh GfK research released recently. Which means that 22.4 million homes representing 59.7 million Americans get their television 100% free, industry study company estimates.
The number of these over-the-air only homes keeps growing: this season, only 14 per cent of all families were getting their particular TV in this manner. Development is particularly strong amongst younger households, lower-income people and minorities. And when you take a closer examine those viewers, it's actually clear that free over-the-air viewing isn’t an oddity any longer, but something which’s collecting momentum quickly.
GfK estimates that minorities replace with 41 % of all antenna families. Especially mind-boggling: many Latino families that mainly speak Spanish now make use of an antenna getting their particular TV programming, with just 49 per cent of these households subscribing to a pay TV service. Additionally notable: 28 percent of all of the households with a head of household under the age 35 usage an antenna in place of a pay television subscription.
Individuals at GfK are mindful not to lump most of these households in to the Netflix-loving, (s NFLX) always-streaming cord cutting group, rather pointing aside that cost and not on line accessibility has been the primary factor for people to quit their pay-tv subscription. But despite that caveat in mind, GfK is calculating that 5.9 % of most TV families have cut the cable, and therefore one in five young families never ever bothered to get a TV subscription to begin with.