TV antenna Installation
Rather than accepting the antenna business as a dead business, Santiago chose to take time to teach customers towards service. He made fliers to stick on community doors, talked at conventions and developed an online site to allow other people understand the utilizes of antennas, he states.
Today about 20 per cent of his company involves antenna set up and repair, Santiago says. Many antenna service calls result from middle income, single household domiciles, with residents that middle-aged or retired, he claims. But he views more recent customers with a more combined demographic, from partners with younger children, to university aged students.
These days, customers seek out antennas as a less expensive alternative to ongoing cable subscriptions, plus some homeowners make use of TV antennas as backups for whenever their particular cable is out or they shed their particular dish signal, he says. “A lot of what I do is educate men and women, ” he says. “You continue to have options, not merely cable or satellite.”
Angie’s checklist member Steve Rosenbaum of the latest Palestine, Indiana, hired Indy Antennas as a result of their developing disappointment together with fluctuating cable bill. He and his partner evaluated how much they viewed television, and found they mainly saw Hulu, Netflix and DVD, not TV channels.
They slashed their particular cable services and went with an antenna alternatively. After an installing of about $300, the Rosenbaums today have 40 channels a month with no subscription cost. Steve however streams programs on the web, but utilizes the antenna programs for Colts soccer and climate, mainly, he states. “The signal’s coequally as good as high definition, ” he says. “It’s exemplary.”